Like mother, like daughter for fashion sense
It’s a phrase many mothers have muttered at their teenage offspring: “You’re not going out dressed like that!”
But it seems that when it comes to women’s clothing, that saying has been confined to the past, according to a new study. In fact, teenage daughters now may be more likely to scream it at their mothers!
Mums aged 40 and over are increasingly turning to their daughters for inspiration, according to research published in the Journal of Consumer Behaviour.
Whilst busy mums have no time to monitor the latest trends and styles, their switched-on daughters do: and therefore copying them is the quickest way to choose a trendy new outfit.
Whilst celebrity lookalike mum and daughter combos have been featured countlessly in the media, the new research is the first to confirm it’s a nationwide phenomena. It looked at 300 mums and daughters, and found adolescent girls were a key influence on their mother’s make-up, clothes and hairstyles.
The latest women’s fashion news courtesy of the Roman Originals blog.